<p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">생각나는 사례가 하나 있어서 적어드립니다.</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"><span class="highlight" style="margin: 0px !important; padding: 0px !important; background-color: #ffff00 !important; color: #000000 !important">마케팅</span>에 관한 중요함과 발상의 전환을 느끼게 해주는 사례 이구요.</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">영화처럼 하룻밤 사이에 깜짝 놀라운 일이 발생하고 그런일은 아닙니다.</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"> </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">코카콜라랑 펩시 아시죠</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">세계 탄산음료 시장을 휩쑤는 거대 두 공룡입니다.</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"> </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">그런데 펩시는 늘 2인자였죠.</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"> </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">고민에 빠졌습니다.</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">어떻게 하면 코카콜라 아성을 뛰어넘을수 있을까..</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"> </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">맛에 문제가 있는걸까?</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"> </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">불특정 다수를 대상으로 눈을 가리고 콜라를 마시게 하면 펩시에 손을 드는 사람이 더 많을만큼 맛에도 자신있었고 실제로 이걸로 cf를 찍어서 광고를 했을때 호응도 좋았으나</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">이미 사람들 머릿속엔 콜라 하면 코카콜라 였죠..</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"> </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">펩시는 10년이 넘는 장기간 계획을 세웁니다.</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"> </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">사람들 머릿속 인식을 변화시킬수는 없으니 아직 인식이 확립안된 어린이들을 대상으로 <span class="highlight" style="margin: 0px !important; padding: 0px !important; background-color: #ffff00 !important; color: #000000 !important">마케팅</span>을 펼친거죠</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"> </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">초중고등학교에 펩시코라를 무지하게 뿌렸습니다.</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"> </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">그리고 10년 정도 지나 그 펩시만을 먹고 자라온 아이들은 자연스레 코카콜라가 아닌 펩시를 선택했고</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">펩시가 코카콜라 아성을 뛰어넘었었죠.. 현재 판매량은 모르겠고 이런 사례는 있습니다.</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"> </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">광고하나 반짝 잘 찍거나 반짝 광고 잘해서가 아니라 10년간 이런 사업을 추진할수 잇었던</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">사람들에게 매우 놀랐던 기억이 나네요 ^^</p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"><br /></p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"><br /></p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px">출처 : 네이버 지식인 </p> <p style="margin: 0px; padding: 0px; color: #404040; font-family: gulim, sans-serif; font-size: 13px; line-height: 22px"><span style="color: #101010; font-family: 돋움, Dotum, 굴림, Gulim, Helvetica, sans-serif; font-size: 14px; letter-spacing: -1px; line-height: 21px">re: </span><span class="highlight" style="font-family: 돋움, Dotum, 굴림, Gulim, Helvetica, sans-serif; font-size: 14px; letter-spacing: -1px; line-height: 21px; margin: 0px !important; padding: 0px !important; background-color: #ffff00 !important; color: #000000 !important">마케팅의</span><span style="color: #101010; font-family: 돋움, Dotum, 굴림, Gulim, Helvetica, sans-serif; font-size: 14px; letter-spacing: -1px; line-height: 21px"> </span><span class="highlight" style="font-family: 돋움, Dotum, 굴림, Gulim, Helvetica, sans-serif; font-size: 14px; letter-spacing: -1px; line-height: 21px; margin: 0px !important; padding: 0px !important; background-color: #ffff00 !important; color: #000000 !important">중요성</span><span style="color: #101010; font-family: 돋움, Dotum, 굴림, Gulim, Helvetica, sans-serif; font-size: 14px; letter-spacing: -1px; line-height: 21px">을 알 수 있는 사례 좀 알려주세요!!</span></p><dl style="margin: 0px; padding: 0px; overflow: hidden; width: 420px; line-height: 19px; font-family: 돋움, Dotum, 굴림, Gulim, Helvetica, sans-serif"><dt style="margin: 0px 3px 0px 0px; padding: 0px 8px 0px 0px; display: inline; color: #424242"><a target="_blank" href="http://kin.naver.com/qna/detail.nhn?d1id=4&dirId=40401&docId=35139382&qb=66eI7LyA7YyF7J2YIOykkeyalOyEsQ==&enc=utf8§ion=kin&rank=1&search_sort=0&spq=0&pid=RO5yy35Y7uwssZW%2BZz8ssssssth-016154&sid=UdJyyXJvLC0AACK2DO8#" class="_user_id _popup" style="margin: 0px; padding: 0px; text-decoration: none; color: #414141" target="_blank">study19860 </a></dt><dd class="date" style="margin: 0px 0px 0px -8px; padding: 0px 8px; display: inline; background-image: url(http; color: #aeaeae; font-size: 11px; letter-spacing: 0px; white-space: nowrap; zoom: 1; background-position: 0px 0px; background-repeat: no-repeat no-repeat"><span style="margin: 0px; padding: 0px; color: #797979; letter-spacing: -1px">답변채택률</span><span style="margin: 0px -1px 0px 4px; padding: 0px; color: #2c5f99">65.8%</span></dd> <dd class="date" style="margin: 0px 0px 0px -8px; padding: 0px 8px; display: inline; background-image: url(http; color: #aeaeae; font-size: 11px; letter-spacing: 0px; white-space: nowrap; zoom: 1; background-position: 0px 0px; background-repeat: no-repeat no-repeat">2008.09.05 22:02</dd></dl>