<p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">--- 2018 트렌드코리아 강연을 다녀온 소고 ---</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">안녕하세요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">지난주에 2018 트렌드코리아 강연(이향은 교수님)을 다녀왔습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드코리아에 대해 모르시는 분들 있으실까봐 잠시 설명드리면</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">서울대 소비자학과 김난도교수팀에서 매년 11월에 다음해의 트렌드의 중심이 되는 소비자 키워드를 발표하면서 트렌드코리아라는 이름으로 책도 함께 출간합니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드코리아는 김난도 교수님을 비롯한 몇 분의 공동저자분들이 계신데</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이향은 교수님도 그분들중 한분이십니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">작년 2017년의 대표적인 트렌드키워드는 욜로(Y.O.L.O)</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">You Only Live Once</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">한번사는 인생. 이라는 뜻인데...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">한번밖에 못살기 때문에 가능한한 하고싶은 것을 해보고 살아야 한다는 뜻입니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">제가 이 강연에 참석한 동기는</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드를 알고 싶어서였습니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">지금 이 시대를 사는 사람들은 어떤 생각을 하고 살아가고 있으며...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">지금 나를 비롯한 우리가 사는 세상은 어디로 흘러가고 있는지...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">큰 흐름을 알고 싶어서였습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">몰랐는데 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드코리아라는 프로젝트가 출범한지 12년째.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">12간지가 한바퀴를 다 돌았더군요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그리고 처음 이프로젝트를 출범하고 반응이 좋아서 3년째부터 책으로 출간하게 되었는데 올해가 책으로 출간한지 딱 10년째 되는 해였습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">10년이면 강산도 변한다는데...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">과연 10년동안 대한민국은 어떻게 흘러왔을까 궁금했습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">1. 트렌드란 무엇인가?</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">강연들으면서 제가 잘못 알았던 부분이 있어서 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드에 대한 정의부터 새롭게 바로잡아봅니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드는 흐름이란 뜻입니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">최근 3-4년간 새롭게 쏠리는 흐름/현상입니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">비슷한 말로는 유행이 있는데</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">유행은 스쳐가는 일시적인 현상인 반면에</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드는 어떤 일정한 방향성을 가지고 지속되는 소비자의 생각/가치관/취향의 변화라는 정도로 정리될 수 있겠네요.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그리고 매년 그나물에 그밥이다 비슷하다는 말도 많은데...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드는 10가지가 있다면 항상 기존의 8가지 정도에 새로운 2가지 정도가 덧붙여 진다고 합니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드는 새로운 것을 창조하는 것이 아니라</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이미 우리 생활속에 존재하고 있는 것들중에 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">최근 3-4년간 어떤 방향성을 가지고 특정세대를 중심으로 지속되고 성장하는 흐름이라고 할 수 있겠고, 그런 흐름을 새롭게 재정의할 필요가 있어서 새롭게 네이밍하고 그 흐름을 재조명하는 것이라고 합니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그리고 트렌드코리아는 정확히 말하면 일반대중들을 위한 프로젝트가 아닙니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이 프로젝트는 정확히는 마케터들을 위한 것입니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">매년 정부와 기업(의 마케팅 담당자들)에서는 다음해의 중요한 소비자트렌드를 알아야 마케팅 대응전략/전술을 짤수 있기에 그런 부분에 대한 큰 방향을 제시하는 것입니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">어떻게 만드나?</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">매년 하반기 9-10월쯤 약 몇백명의 다양한 사람들과 빅데이터, 그리고 여러가지 자료들을 취합해서 그 나름의 방법론(시스템)으로 김난도교수님 프로젝트 팀에서 이것을 몇가지의 소비자트렌드키워드로 내놓는 것입니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그리고 그것이 비교적 정확하게 시대상을 반영한다고 판단해서 점점 더 좋은 반응을 얻고 있습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">여기서 중요한 것 한가지.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">3-4년의 흐름을 트렌드라고 하는데, 이 트렌드가 10년이상 가면 메가트렌드가 된다고 합니다. </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그리고 메가트렌드가 계속 우리 삶속에서 지속되면 결국 이것은 문화가 된다고 합니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드(3-4년) --- 메가트렌드(10년이상) --- 문화(메가트렌드의 지속)</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">2. 2018 트렌드코리아 </span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이제 막 책이 출간한 지라 2018 트렌드코리아의 중요한 키워드를 구체적으로 적는 것은 적절하지 않은 것 같습니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">아무래도 구체적으로 다 밝혀버리면 그분들의 저작권도 있고...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그렇습니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">관심있으신 분은 조금만 구글링해도 아실수 있고, 제대로 아시려면 강연이나 책을 보시기를 추천해드립니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">2018 트렌드코리아의 10가지 키워드를 듣고 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">저는 ...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">뭔가 좀 우울하고 기분이 좋지 않았습니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">좀 혼란스럽달까...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">3. 지난 10년간 트렌드에 대한 소고</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이번 강연에서 얻은 가장 큰 소득은 2018 트렌드 키워드를 알았다는 점과 더불어 지난 12년간의 소비자트렌드의 흐름을 한번 살펴볼수 있었다는 것입니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">며칠이 지나고 제 기분우울의 원인을 깨달았습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">지난 10년간</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이명박그네 10년간</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">대한민국을 아이라고 비유하면...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그리고 소비자 트렌드 키워드로 비춰보면...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">나라는 거울에는 이렇게 비춰졌습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">대한민국이라는 아이는 지난 10년간...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">더 바빠지고, 더 가난해지고, 더 외로워지고 있구나...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">매년 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">해가 가면 갈수록...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">매년 주머니가 점점 더 가벼워지고, 그래서 소비에서 실패하지 않으려고 가성비를 찾고 찾고 찾아, 점점 더 가성비는 다양한 키워드로 진화하고</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">가성비는 이미 메가트렌드가 되어버렸구나.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">혹시 이런 말 들어보신적 있으세요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">아이들이 새롭게 출시되는 과자는 사지 않는다고.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">아이들도 살수있는 과자가 한정되어서</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">실패하지 않기위해서 자기가 제일 좋아하는 과자만 사서</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">새롭게 출시되는 과자는 다 망한다고...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">최근에 새롭게 출시되어 인기얻는 과자 보신적 있으세요?</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">매년 점점 더 외로워지면서, 혼밥/혼술을 찾게되고, 외로움도 더 진화되고</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">외로움도 메가트렌드가 되어버렸구나...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">매년 더 바빠지면서, 결국은 이대로는 안되겠어. 삶에서 일과 휴식에 대한 고민을 하게되고, 아니면 차라리 적게 벌며 하고싶은 일을 하거나...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그리고 </span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">문득 </span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이런 생각이 들었습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">도대체 어디까지 가야 이 흐름은 이 추세는 바뀔까...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">매년 점점 더 바빠지고, 더 가난해지고, 더 외로워진다면</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이것이 트렌드가 되고, 메가트렌드가 되고, 문화가 된다면...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">도대체 어디까지 버틸 수 있을까?</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">모두 지치고 돈떨어지고 외로워하다 죽어야 끝이 나나?</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">아니야 아니야 이제부터 이 흐름을 달라질거야. 반전이 시작될거야...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이런 생각과 생각들...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그러다 문득 고개를 돌려 옆나라 일본을 바라보았습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">일본이 비웃으며 말했습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">ㅋ 빙신아. </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">너희들은 아직 시작도 안했어...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">나 봤지?</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">최소한이 10년 이상이다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">길면 언제까지 갈지 몰라...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이러한 흐름에 대해 일본과 한국의 젊은 세대들이 내놓는 답입니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">일본의 사토리세대, 한국의 달관세대</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">사토리세대(프리터) : 현재 일본의 20/30/40대</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">다소 소극적이며 불필요한것에는 어떤 관심도 보이지 않는다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">무모한 도전은 절대로 하지 않고 피한다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">높은 청년 실업률로 이미 좌절할대로 좌절해 어떠한 희망도 의욕도 없이 무기력해진 청년들...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">위험을 기피하고, 정규직이 될 마음이 없고 단지 필요할때마다 알바로 최소한의 돈을 벌어서 그때 그때 몇달 살아갈 뿐이다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">최소한의 경제생활, 불필요한 소비거부</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">집도 직장도 결혼도 모두 포기한다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">한국의 달관세대는 일본의 사토리세대와 닮아있지만 다릅니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">일본의 사토리세대는 지난 10년간의 경험으로 만들어졌다면 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">달관세대는 이것을 경험으로는 알지 못하지만 간접경험으로 알고, 아직은 이 흐름이 형성되어가는 과정이라는 점. 트렌드에 불과하다. 하지만 시간이 지나면서 결국은 사토리세대로 진화할 것입니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">조금 눈치빠른 사람들은 이미 헬조선 탈출을 위해 준비하고 탈출하고 있습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그리고 저는 왜? 라는 의문을 던져 보았습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">왜 이렇게 되었지?</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">지난 10년간 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">도대체 무슨 일이 일어난 거지?</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">궁극적으로는 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">인간의 존엄성이라는 단어가 떠올랐습니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">지난 10년간</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">인간은 존중받는 대상이 아니라 단지 부를 창출하는 수단에 불과했구나.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">기업의 최대의 이윤을 창출하기 위한...수단.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">비정규직/쉽고 빠른 정리해고</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">분명히 10년전에는 정규직이 대부분이었고, 그래도 왠만해서는 회사다니면 다들 먹고살만했는데...회사가 나를 지켜주는 존재가 되어주었는데...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">비정규직이 시작되고, 사람장사/용역이 시작되면서부터 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">저의 대답/제가 내린 결론은 이것이었습니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">물론 시대의 흐름에 역행할 수는 없겠지만</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">전세계에서 일자리 부족하다고 외국인 노동자 이리 쉽게 데려오고, 외국인 노동자와 국민들 임금경쟁 시키는 나라는 들어본 적이 없습니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그러면서 또 생각이 나더군요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">다스는 누구꺼냐...도대체가 다스는 누구꺼냐...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">503의 시작.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그분이 떠오르고, 기분이 더러워집니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">정말 그분의 내공은 알아갈수록 깊고, 내 얕은 지식으로는 미쳐 헤어릴수조차 없습니다</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">4. 문화에 대한 소고</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그래도 ...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">우리는 살아야 하니까요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">삶이 힘들어도 웃으면 그래도 조금 견딜만 합디다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">울고 짜증내니 나도 힘들고, 주변사람도 더 힘들고...</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">너무 우울한 애기만 해서 죄송해요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">머리속을 떠나지 않았아요.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">트렌드---메가트렌드---문화</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">문화</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">문화</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">문화</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">자꾸 문화라는 이 말이 머리속을 떠나지 않는거에요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">생각을 해봤지요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">문화는 영어로 Culture</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">아니 문화는 영어로 Gate Flower</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">제가 좋아하는 인디밴드중 Gate Flower 라고 있는데</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">문 Gate 화 Flower</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이렇게 이름을 만드셨어요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">나중에 노래 한번 들어보셔요.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">꽃으로 가는 문.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">행복으로 가는 문</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">문화는 결국 행복으로 가는 문이다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">왜냐하면</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">우리모두 결국은 잘살자.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">행복하자고 이 인생을 살아가는 거 아닙니까.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그럼</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">도대체가 어떻게 해야 행복해지는가?</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이것에 대한 답이...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">문화구나.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">2018년은 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">소확행의 해가 될거 같습니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">소확행은 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">무라카미 하루키가 무라카미공방이란 책에서 처음 쓴 말인데...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">작지만/확실한/행복</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">이라는 뜻입니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">예를 들면</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">막 구운 빵을 손으로 찢어서 맛보기.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">막내린 핸드드립 원두커피향 맡아보기.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">일마치고 금요일 저녁 영화보면서 치맥한잔.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">저의 경우 40중반이지만</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">좋아하는 밴드 대구 내려오면 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">공연보러가기.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">인생에서 큰행복</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">결혼, 집을 사거나, 차를 사거나 하는</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">큰 행복은 몇번 찾아오지 않지만...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">소확행은 주위를 둘러보면</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">항상 어디에나 있고, 늘 가까이에 있습니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">일단은 그것으로 버텨 주세요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">주말에 테마여행사를 통해 버스타고 낯선 곳</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">낯선 자연에 찾아가서 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">평소에 하지 못한 새로운 경험을 하는 것도 괜찮아요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">전 이런 소확행을 조금씩 찾아보고 있어요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">버티려구요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">안죽으려구.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">대구에서 강원도 정동진 가는 무궁화열차가 하루 두번 있어요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">아침 6시 / 오후 4시</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">금요일은 밤 11시도 있어요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">가는데 6시간 걸리는데...</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">대한민국에서 가장 아름답다는 협곡열차구간과 바다열차구간을 통과합니다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그래서 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">제 버킷리스트 한쪽에 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">금요일 밤 11시 기차타고, 제 절친들과 맥주마시고 노래부르며 나만의 알뜰신잡하기</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그리고 새벽 5시면 정동진 도착 일출보고... </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그런게 있어요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">여러분들도 </span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">자기만의 소확행을 만들어가세요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">글이 너무 길었네요.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">더 노력하면 더 정리되겠죠.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">감사요.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">마무리하며</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">그동안 제가 모은 인생명언들 함께 수록해봅니다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">인생은 인과관계다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">원인과 결과.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">현명한 사람은 원인과 결과를 보고, 빙신은 원인과 결과를 구분못한다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">안다와 할수있다는 별개의 문제이다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">현명한 사람은 안다와 할수있다를 구분하고, 바보는 구분하지 못한다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">다르다와 틀리다는 별개의 문제이다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">현명한 사람은 서로 다름을 인정하고 함께 공존할 방법을 찾고</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">빙신은 서로가 다르면 틀리다고 생각하고 같은 하늘아래 살지 못한다고 생각한다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">누군지는 밝힐수 없다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">상처준 놈들은 상처준 줄도 모르고 잘만 살고</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">상처받은 사람들만 상담받고 치료받으러 온다. </span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">화양연화</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">인생에서 가장 아름답고 행복한 순간.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">인생에서 가장 아름답고 행복한 순간은 과거도 미래도 아닌 바로 지금 이순간이다.</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">현명한 사람은 지금 이순간에 충실하고</span></span></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">바보는 과거의 어느지점이나 언제 다가올지 모를 미래의 어느 순간에 머물러 있다.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">아이고 그만할게요.</span></span></p> <p><br></p> <p><span style="font-family:'lucida sans unicode', 'lucida grande', sans-serif;"><span style="font-size:16px;">나 잠못자고 출근한다 이놈들아.</span></span></p> <p><br></p>